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Once upon a time, back when "text" was still a noun, and not every toy had batteries, there was a little toy company that set out to become the best toy company ever.

Not because it endeavored to make a more loveable teddy bear or truck that turns into a wristwatch, but because it endeavors to make a difference.

The little company called Manhattan Toy recognizes that we are profoundly influenced by the toys we play with.

That in every little pair of hands lies not a marketing opportunity, but a chance to positively affect the future.

That having a sense of humor means the difference between enduring life, and enjoying it. If it doesn't contain a wink and smile, it isn't worth making.

We remember every day that every invention on this earth was dreamed into existence.

We remember that the most powerful thing any of us play with in this life is our imagination.

How did Manhattan Toy end up in Minneapolis?

Before Francis Goldwyn founded Manhattan Toy, he was the famous grandson of Hollywood studio mogul Samuel Goldwyn.  After a few years working in the family business, Francis Goldwyn left Hollywood and set off for New York to become... an accountant!

In 1978, his entrepreneurial spirit led him to start a toy company featuring a style of intentionally under-stuffed plush toys. The company was named Manhattan Toy. One of Manhattan Toy's first product successes was a brightly colored, plush dinosaur. The dinosaurs could be found at Neiman Marcus, Bloomingdale's, F.A.O. Schwartz, and the MoMA gift shops.

Francis Goldwyn eventually sold Manhattan Toy. The new owners moved the company to Minneapolis, where it continues to thrive and grow. After many years, and many more product successes, you will still find a great little collection of slightly under-stuffed, brightly colored dinosaurs in the line!


The Manhattan Toy team has carefully cultivated our factory portfolio. This is of utmost importance when creating toys for babies and kids. The team makes frequent visits to ensure quality and safety standards are consistently met. All of our toys are thoroughly tested to the most exacting international standards for safety.

We strive to use wood from sustainable forests for all our wood toys. We utilize thoroughly tested, water based paints on all wood toys.

All toys are tested to strict international standards:
U.S. Consumer Product Safety Commission (CPSC)
American Society for Testing and Materials (ASTM)
European Union (EN71)
Health Canada